Negative Keyword Lists: How They Can Save You Money on Your PPC Campaigns
If you're running a pay-per-click (PPC) campaign, you know that every click counts. You want to make sure that the clicks you're paying for are from people who are actually interested in what you're offering. One way to help ensure this is by using negative keyword lists.
Negative keyword lists are a type of keyword list that tells search engines which keywords you don't want your ads to show up for. For example, if you're selling luxury watches, you might add "cheap" and "affordable" to your negative keyword list. This will prevent your ads from showing up when people search for phrases like "cheap luxury watches" or "affordable luxury watches."
By using negative keyword lists, you can save money on your PPC campaigns by not wasting clicks on people who aren't interested in what you're offering. Here are some tips for creating effective negative keyword lists:
- Review your search terms report: Take a look at the search terms that people are using to find your ads. If you notice any irrelevant or unqualified terms, add them to your negative keyword list.
- Consider your target audience: At our Chelmsford PPC Agency audience target comes straight of the back of looking at your Keywords. Think about who your target audience is and what they might be searching for. If you're selling high-end products, you might want to add words like "bargain" and "discount" to your negative keyword list.
- Use broad match modifiers: Broad match keywords can sometimes trigger your ads to show up for irrelevant searches. By using broad match modifiers, such as a plus sign (+), you can tell search engines to only show your ads for specific variations of the keyword.
- Keep updating your list: As a general rule, our Chelmsford PPC Agency would carry our search term removal two-three times a week. As your campaign continues, keep an eye on your search terms report and add any new irrelevant keywords to your negative keyword list.
In summary, negative keyword lists can be a valuable tool for optimizing your PPC campaigns and saving you money on clicks. By reviewing your search terms report, considering your target audience, using broad match modifiers, and keeping your list up to date, you can ensure that your ads are only showing up for the most relevant searches.
By taking the time to create an accurate negative keyword list, you can save money and improve the user experience for your customers. With these tips in mind, you’ll be well on your way to creating a highly effective negative keyword list for your PPC campaigns!