Long tail keywords are a crucial aspect of search engine optimization (SEO) that every content creator should know about. These keywords are longer and more specific phrases that people use to search for something online. They are becoming increasingly important in today's digital landscape.
Importance Of Long Tail Keywords
- The market has changed for how us as Advertising Agency in Essex can rank your website. Whilst we can rank you for any keyword, the more generic keywords take a lot longer due to the large volume of content available online.
- This is where a mixture of short keywords and long tail keywords come in to play wether you opt for one of our PPC Packages or SEO Packages, these are implemented site wide for our clients.
In the early days of search engines, people used short, generic keywords to find what they were looking for on the internet. However, with the growth of the internet and the increasing amount of content available, it has become more challenging to rank high for these generic keywords. This is where long tail keywords come in. Long tail keywords are more specific phrases that people use to search for something online. Examples include:
- instead of searching for "shoes," someone might search for "black leather boots for women." Long tail keywords are often used by people who know exactly what they are looking for and are closer to making a purchase.
- Your Keyword Is White Trainers. A long Tail keyword would be Buy White Trainers Online, Where Can I Buy White Trainers etc.
- Long Tail Keywords are used in both SEO And PPC. Our Chelmsford SEO Agency use long tail keywords for on-site optimisations including blog writing to rank for additional keywords. Our Colchester PPC Agency will use these to find my customers on elements such as Search Ads in google.
How Long Tail Keywords Can Rank Me Higher
Using long tail keywords in your content can help you rank higher in search engine results pages (SERPs). This is because they are less competitive than short, generic keywords. When you use long tail keywords in your content, you are targeting a specific audience, and this can help you attract the right kind of traffic to your website.
In addition to helping you rank higher in SERPs, long tail keywords can also help you understand your audience better. By using long tail keywords, you can see what people are searching for and what kind of content they are interested in. This can help you create more targeted and relevant content that will resonate with your audience.
Conclusion
In conclusion, long tail keywords have many benefits:
- Achieving a higher rank more quickly for less exact keywords. our Colchester PPC agency can guide you on this when setting up your Search Campaigns.
- Expanding your audience. You should never limit the amount of new customers or clients you pull in. With the use of our Chelmsford SEO services we will explore thousands of keywords to determine the most profitable ones for you.
- Long tail keywords can offer a more specific search, whilst it may be less clicks then short and direct keywords, it can still offer a better conversion rate as these searches are more specific.
You can rank higher in SERPs, attract the right kind of traffic to your website, and understand your audience better. So, the next time you create content, make sure to use long tail keywords to optimize your conten