Get The Most From Keywords To Boost Your SEO
When we consider carrying out any on-site or off-site optimisation to increase your search engine visibility, the core is the Keywords. The Keywords are what you, or we determine are the most important words or phrases you want to be found for when consumers are using search engines. All of our SEO Packages come with a high-level Keyword Section.
When carrying out Keywrod research it is most important to know who your target audience is. If you dont know what audience you wish to target or, who your target audience would be then it would be almost impossible to focus on the Keywords that they might be using to find you in search engines.
To really get to grips with what information you should be providing, you need to know what people are searching for and what kind of information is already being displayed. There are many tools online to do this for you and Google offer their own Keyword Planeer thayt can show you search volume based on keywords. They can also scan your website and advise you of what Keywords would trigger your website displaying in the search results.
One of the best ways to look at Keyword Research, is to think of Search as a click transaction – you need to earn the click, and you need to make sure that click provides something for the audience in return (this is relevance, one og Google major search index factors) if your site, or that particualr product or page is not relevant, it therefore offers no value to the audience and Google will be less inclined to list you higher up. Once you loose that consumer due to not displaying for that certain Keyword, they wont come back to you. Within seconds they would have found a site able to serve their needs.
With our SEO Packages we aim to remove this completely. By working on your Keywords and targetting them to increase your Search Engine Rank.
A good angle to attach this is to think to yourself, What are people searching for? What is appearing already? What isnt appearing? What kind of results are showing? What’s the split of known vs. unknown competitors?
Why are people searching for that? Why are the websites showing that are? Why isn’t content around a related topic showing? Why are there no additional SERP features on this query, but there are on that one?
Shoogle PPC finds that many other Agencies or the clients themselves, are focusing on what is already being targeted, high click keywords. Focusing on just these keywords can allow you to miss huge opportunities because you’re not looking for what your audience actually needs to see or why they need that information. You have to broaden your mind when considering what others are looking for.
When your doing SEO yourself its easy to get set in the trap of the business owner, you know your product you know what to search for. But try search as a consumer who doesnt really know your product. Thos are the golden opportunities.
Get The Most Out Of SEO To Build Audience.
Wether you carry this out yourself or you have opted for one of our SEO Packages, and we do it for you, there are many ways in which to work the Keywords in to stratediges to ensure you capture plenty of opportunities. In addition to SEO, our Maldon PPC Agency does a great job of this! Using PPC for campaigns such as shopping campaigns, will actually show you, what your products are showing for automatically with Search Terms. Also with our SEO Packages, we offer various PPC Packages too.
The best steps to take to esnure you are capturing the opportunity and servicing your audience needs with relevance are listed here:
- Keyword research to really see what your consumer base are searching for and what answer they want to their search query
- Really analyse what gets displayed on that first page, is it just organic results? Paid results? Map results. These will give you other areas to target.
- Look at those organic results, how have they structured their data, what are the USP's, whats missing from there results and, what keywords are they displaying?
- Take a look at the websites that are appearing, what makes them stand out, what captures your interest and what do you think the customer sees.
From this information you should easily be able to see what you need to be doing for both on-site and off-site to better optimise your pages for the benefit of SEO.
If you need help getting started with this, take a look at our SEO Packages or even our PPC Packages and get in touch with us today to start growing.
